Premium Financial Tools
According to Forrester Research, website visitors rate financial calculators as one of the most helpful tools in their decision-making process. Over 250 customers, including 36 out of the top 50 banks, have chosen Leadfusion Researching Solutions to provide compelling web content and act as a catalyst for their online marketing initiatives.
Premium Financial Tools are simple to use and were designed to:
- Attract prospects intrigued by relevant financial questions
- Identify your best in-market leads: self-activated and interested
- Elicit positive action, driving prospects to take the desired next-steps
Premium Financial Tools help entice your in-market leads into your sales process by using real-time profiling and segmentation to qualify and direct consumers through a series of next-steps based on their data inputs and financial calculations. With real-time profiling and segmentation, financial service providers are able to make immediate offers to these self-identifying, in-market leads based on key profile data such as loan amount, income level or geographic location.
Extensive reporting allows you to track visits, clicks, page views and overall usage. Data persistence support minimizes requirements for consumers to re-enter information each time they visit your site's financial calculators.
Leadfusion offers OpenDesign Branding, which provides extensive flexibility in the layout and graphical treatments of your Premium Financial Tools, giving you control of essential calculator style and design elements to create an entirely new user experience for your financial calculators. This experience can be unique to your website and integrate your existing design elements into the financial calculator presentation, with minimal effort and cost based on your design needs and standards.
OpenDesign Branding supports key Web 2.0 features such as sliders for input control, animated transitions between pages, and interactive error messages. AJAX support also means that users can navigate through Leadfusion's financial calculators without page refreshes.
Premium Financial Tools span across more than 150 topics and 18 categories. No other financial calculators come close in terms of proven performance, functionality and flexibility. Premium Financial Tools are also available in Spanish versions to meet the needs of your Spanish-speaking market segment.
